197. The Increasing Value of Human-To-Human Moments w/ Ethan Beute

The human experience is becoming increasingly more valuable.  As we move forward in time, human-to-human interactions are going to become more rare and therefore more valuable.  I’m Ethan Beute , Chief Evangelist at BombBomb , host of The Customer Experience Podcast , and recently coauthor of the Wall Street Journal bestseller Human-Centered Communication , together with Stephen Pacinelli . Listen in today to learn about why human-to-human moments triumph over commoditization and how to balance the tech touch with the human touch. In this episode, I contextualize and share a short passage from a 90-minute interview with me, Steve, and Mathew Sweezey , marketing futurist at Salesforce, during our research for Human-Centered Communication.  Here are some thoughts from the episode:Why the power of human-to-human moments increases as we get more digitalThe proportion of rarity and value in human momentsWhy humans are differentiators in sales and CXHow video messages beat the competition for attentionWhat Mat Sweezey’s take is on noise, pollution, and trust  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , or Google Podcasts , and find more episodes on our blog. Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

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Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.