How KSL.com Became a Local Media 'Phoenix'
The Local Marketing Trends Podcast - En podcast af Gordon Borrell - Mandage
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Gordon & Corey see signs of Phoenix-style rebirth for a handful of media companies. These survivors have begun generating enough digital growth to completely offset declines in their legacy media businesses. The hosts identify three of them and focus on one -- KSL.com in Salt Lake City, operated by Deseret Digital Media. An interview with its key executive, Nate Hatch, reveals why the operation has been so successful.
