The Local Marketing Trends Podcast
En podcast af Gordon Borrell - Mandage
Kategorier:
138 Episoder
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How KSL.com Became a Local Media 'Phoenix'
Udgivet: 3.2.2025 -
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
Udgivet: 20.1.2025 -
The Dirty Little Secret to Exponential Growth in Sales
Udgivet: 6.1.2025 -
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Udgivet: 9.12.2024 -
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
Udgivet: 25.11.2024 -
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
Udgivet: 11.11.2024 -
Why Dozens of Buyers Have Been Snapping Up Newspapers
Udgivet: 28.10.2024 -
Local Content Goldmine Starts to Deliver (Even for Radio!)
Udgivet: 14.10.2024 -
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Udgivet: 30.9.2024 -
Riegsecker Sees Local Media at an Inflection Point
Udgivet: 9.9.2024 -
Finally, Local Podcasting Might Be Catching On
Udgivet: 26.8.2024 -
Are Digital Marketing Services Worth Selling?
Udgivet: 12.8.2024 -
This Iconoclast Doesn't Mince Words on Today's Mass Media
Udgivet: 29.7.2024 -
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
Udgivet: 15.7.2024 -
The Forgotten Goldmine in Email
Udgivet: 24.6.2024 -
Radio's New Leader Brings An Attitude To the Job
Udgivet: 10.6.2024 -
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Udgivet: 28.5.2024 -
TEGNA Finds a Set of AI Geniuses
Udgivet: 13.5.2024 -
How Young Adults Search Online for 'Local' Information Might Surprise You
Udgivet: 29.4.2024 -
It's the Email, Stupid
Udgivet: 16.4.2024
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
