C2E7 - Who are our best clients, really? (Defining your consulting firm's ideal client profile)
unbillable hours - a podcast about better professional services marketing - En podcast af Ash, Flo - Fredage
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In this episode, we’ll dive even deeper into value proposition design ... and discuss the next critical issue: Defining your consulting firm’s ideal client profile or ”ICP.” Flo will guide you through all key steps, from defining ”ideal” to reviewing your best recent engagements, to deriving a crisp description of your ICP.
