20% - The Marketing Procurement Podcast
En podcast af Blair Enns and Leah Power
Kategorier:
33 Episoder
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Season 2 Coming 2Q24
Udgivet: 29.11.2023 -
This is Unsustainable w/ Caroline Johnson
Udgivet: 15.11.2023 -
Marketing Is an Investment w/ Brett Colbert
Udgivet: 1.11.2023 -
On Creative Effectiveness w/ George Tannenbaum
Udgivet: 18.10.2023 -
The Path to Great Work w/ Beverley Hammond and Susan Irving
Udgivet: 4.10.2023 -
Agency Model Innovation w/ Caroline Johnson
Udgivet: 20.9.2023 -
Tuning Up the Client-Agency Relationship w/ David Meikle
Udgivet: 6.9.2023 -
Just Say No w/ Niki McMorrough
Udgivet: 23.8.2023 -
2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective
Udgivet: 9.8.2023 -
Madison Avenue Makeover w/ Michael Farmer
Udgivet: 26.7.2023 -
2Bobs: Innoficiency in Your Agency
Udgivet: 12.7.2023 -
The Benchmark Problem w/ Jason Cammorata
Udgivet: 28.6.2023 -
The Day Everything Changed in CPG w/ Christy Lebor
Udgivet: 14.6.2023 -
Aligning the Incentives w/ Stuart Dunk
Udgivet: 31.5.2023 -
The Hidden Cost of Transactional Capitalism w/ Rory Sutherland
Udgivet: 17.5.2023 -
The Marketing Procurement Academy w/ Magid Souhami
Udgivet: 3.5.2023 -
Let's Play Fair w/ J. Francisco Escobar
Udgivet: 19.4.2023 -
Better Relationships = Better Outcomes w/ Kim Walker
Udgivet: 5.4.2023 -
The End of The Billable Hour w/ Tim Williams
Udgivet: 22.3.2023 -
Can Agencies Be Consultants? w/ Leo Rayman
Udgivet: 8.3.2023
In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"