Business of Apps Podcast
En podcast af Business of Apps - Mandage
242 Episoder
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#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog
Udgivet: 11.11.2024 -
#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard
Udgivet: 4.11.2024 -
#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway
Udgivet: 28.10.2024 -
#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit
Udgivet: 21.10.2024 -
#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq
Udgivet: 7.10.2024 -
#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe
Udgivet: 23.9.2024 -
#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso
Udgivet: 9.9.2024 -
#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak
Udgivet: 2.9.2024 -
#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox
Udgivet: 26.8.2024 -
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat
Udgivet: 21.8.2024 -
#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn
Udgivet: 12.8.2024 -
#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle
Udgivet: 5.8.2024 -
#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava
Udgivet: 29.7.2024 -
#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise
Udgivet: 22.7.2024 -
#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship
Udgivet: 15.7.2024 -
#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer
Udgivet: 8.7.2024 -
#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames
Udgivet: 1.7.2024 -
🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp
Udgivet: 10.6.2024 -
#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta
Udgivet: 3.6.2024 -
#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer
Udgivet: 27.5.2024
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
