Business of Apps Podcast
En podcast af Business of Apps - Mandage
242 Episoder
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#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app
Udgivet: 20.5.2024 -
#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine
Udgivet: 13.5.2024 -
#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst
Udgivet: 6.5.2024 -
#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting
Udgivet: 29.4.2024 -
#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant
Udgivet: 15.4.2024 -
#192: State of Mobile 2024 with Lexi Sydow Director, Corporate Marketing & Insights at Data.ai
Udgivet: 2.4.2024 -
#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily
Udgivet: 18.3.2024 -
#190: Better App Experiences: How to Reduce App Crashes and ANRs with Colin Contreary, Head of Content at Embrace
Udgivet: 14.3.2024 -
#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media
Udgivet: 11.3.2024 -
#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight
Udgivet: 4.3.2024 -
#187: Boosting App Growth with Ad Creatives with Jessica Gotti, Head of Performance Marketing at Paired
Udgivet: 26.2.2024 -
#186: The best and worst mobile user experiences with Eric Futoran, Co-Founder of Embrace
Udgivet: 19.2.2024 -
#185: How do you scale subscription apps for kids with Luisa Zuleta, Growth Lead at Sago Mini & Toca Boca
Udgivet: 12.2.2024 -
#184: New regulatory landscape of In-App purchases with Michael Bilotta, Head of Digital Goods & Services at Worldline
Udgivet: 5.2.2024 -
#183: Boosting User Engagement and App Retention @ APS Berlin
Udgivet: 25.1.2024 -
#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks
Udgivet: 22.1.2024 -
#181: App Growth Strategies for 2024 @ APS Berlin
Udgivet: 18.1.2024 -
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
Udgivet: 15.1.2024 -
#179: App Subscription A/B Testing best practices with Steve P. Young, Founder at App Masters
Udgivet: 8.1.2024 -
#178: Using Generative AI to boost your monetization strategy with Jenny Kay Pollock, Mobile App Expert
Udgivet: 2.1.2024
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.
