FINITE: B2B Marketing Podcast for Tech, Software & SaaS
En podcast af Jodi Norris - Mandage
157 Episoder
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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
Udgivet: 14.10.2024 -
#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
Udgivet: 30.9.2024 -
#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
Udgivet: 16.9.2024 -
#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital
Udgivet: 2.9.2024 -
#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute
Udgivet: 11.8.2024 -
#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura
Udgivet: 29.7.2024 -
#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer
Udgivet: 8.7.2024 -
#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8
Udgivet: 24.6.2024 -
#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX
Udgivet: 28.5.2024 -
#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box
Udgivet: 13.5.2024 -
#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy
Udgivet: 29.4.2024 -
#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey
Udgivet: 25.3.2024 -
#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire
Udgivet: 26.2.2024 -
#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia
Udgivet: 12.2.2024 -
#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless
Udgivet: 8.1.2024 -
#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3
Udgivet: 18.12.2023 -
#141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS
Udgivet: 4.12.2023 -
#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia
Udgivet: 20.11.2023 -
#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush
Udgivet: 31.10.2023 -
#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software
Udgivet: 2.10.2023
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
