FINITE: B2B Marketing Podcast for Tech, Software & SaaS

171 Episoder

1. #151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer

   Udgivet: 8.7.2024
2. #150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

   Udgivet: 24.6.2024
3. #149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

   Udgivet: 28.5.2024
4. #148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box

   Udgivet: 13.5.2024
5. #147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

   Udgivet: 29.4.2024
6. #146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

   Udgivet: 25.3.2024
7. #145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

   Udgivet: 26.2.2024
8. #144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

   Udgivet: 12.2.2024
9. #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

   Udgivet: 8.1.2024
10. #142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

    Udgivet: 18.12.2023
11. #141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

    Udgivet: 4.12.2023
12. #140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

    Udgivet: 20.11.2023
13. #139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

    Udgivet: 31.10.2023
14. #138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

    Udgivet: 2.10.2023
15. #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

    Udgivet: 18.9.2023
16. #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

    Udgivet: 11.9.2023
17. #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

    Udgivet: 4.9.2023
18. #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

    Udgivet: 28.8.2023
19. #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

    Udgivet: 21.8.2023
20. #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

    Udgivet: 7.8.2023