Measure Up
En podcast af Jim Gianoglio, Simon Poulton - Onsdage
Kategorier:
33 Episoder
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The MMM Zeitgeist with Elea Feit & Karen Chisholm
Udgivet: 2.4.2025 -
Is Google's Meridian a Game Changer for MMM?
Udgivet: 5.3.2025 -
From MMM to AI: Jim & Simon's Big Bets for 2025
Udgivet: 12.2.2025 -
Behavioral Analytics & Rock Operas with Josh Silverbauer
Udgivet: 18.12.2024 -
Measuring Podcast Ads: Insights & Techniques with Amelia Coomber
Udgivet: 18.9.2024 -
Prompt Engineering for Marketers & Analysts with Mike Taylor
Udgivet: 28.8.2024 -
How to Measure & Maximize PMax with Expert Navah Hopkins
Udgivet: 7.8.2024 -
The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling
Udgivet: 30.5.2024 -
Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google
Udgivet: 24.4.2024 -
These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick
Udgivet: 10.4.2024 -
Do you really know how to test your paid media?
Udgivet: 6.3.2024 -
Unscripted: A Dive Into MeasureCamp with Peter O'Neill
Udgivet: 21.2.2024 -
Respect your customers! Privacy in marketing with Siobhan Solberg
Udgivet: 9.2.2024 -
Marketing Measurement for Higher Education - with Josh Dodson
Udgivet: 25.1.2024 -
Your Data is Garbage - Learn How to Fix It with Chad Sanderson
Udgivet: 10.1.2024 -
How did this year Measure Up?
Udgivet: 20.12.2023 -
How does private equity view marketing measurement?
Udgivet: 29.11.2023 -
Breaking into data science with Leondra Gonzalez
Udgivet: 15.11.2023 -
GA4 - The Good, the Bad, and the Ugly
Udgivet: 3.11.2023 -
Should you trust "AI-driven" MMM?
Udgivet: 11.10.2023
Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.
