The Accidental Marketer Podcast
En podcast af Impact Planning Group
Kategorier:
118 Episoder
-
What Can Be Learned from Tesla’s Recent Price Changes?
Udgivet: 5.7.2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3
Udgivet: 15.6.2023 -
Could the Disney Plus Success Lead B2Bs to Go Direct?
Udgivet: 26.5.2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2
Udgivet: 8.5.2023 -
What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy
Udgivet: 20.4.2023 -
The Different “Flavors” of Marketing
Udgivet: 18.4.2023 -
Can a Strategy Improve Your Company’s Culture?
Udgivet: 21.3.2023 -
Strategies to Proactively Manage Risk
Udgivet: 17.2.2023 -
How to Identify, Classify and Handle Risk
Udgivet: 27.1.2023 -
How Risk Creates Opportunity for Strategic Marketers
Udgivet: 20.1.2023 -
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year
Udgivet: 12.12.2022 -
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times
Udgivet: 1.12.2022 -
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
Udgivet: 28.9.2022 -
S.13, Ep. 1 - Strategies to Prosper in Inflationary Times
Udgivet: 9.9.2022 -
S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All
Udgivet: 9.9.2022 -
S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
Udgivet: 25.8.2022 -
S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
Udgivet: 30.7.2022 -
S.11, Ep. 6 - How To Scale a Platform
Udgivet: 19.7.2022 -
S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?
Udgivet: 13.5.2022 -
S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy
Udgivet: 22.4.2022
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
