The Accidental Marketer Podcast
En podcast af Impact Planning Group
Kategorier:
118 Episoder
-
S.11, Ep. 3 - Should You Join a B2B Platform?
Udgivet: 5.4.2022 -
S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?
Udgivet: 7.3.2022 -
S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org
Udgivet: 4.2.2022 -
S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?
Udgivet: 24.1.2022 -
S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?
Udgivet: 7.1.2022 -
S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance
Udgivet: 10.12.2021 -
S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy
Udgivet: 12.11.2021 -
S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business
Udgivet: 29.10.2021 -
S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think
Udgivet: 1.10.2021 -
S.9, Ep. 6 - Are You Content to Let AI Do Your Customer Needs Segmentation?
Udgivet: 7.9.2021 -
S.9, Ep. 5 - How To Sculpt Fog: Why Influence Mapping Is More Art Than Science
Udgivet: 17.8.2021 -
S.9, Ep. 4 - How To Use Trend Science to Ignite Customer Loyalty
Udgivet: 30.7.2021 -
S.9, Ep. 3 - Why You Need Not Abandon Art When Interpreting Data
Udgivet: 16.7.2021 -
S.9, Ep. 2 - Why The Science of Marketing Doesn't Require a Lot of Data
Udgivet: 2.7.2021 -
S.9, Ep. 1 - Art or Science? Why Marketing Is Actually Like an Oreo Cookie
Udgivet: 18.6.2021 -
S.8 Ep. 5 - How To Market and Price Effectively After You've Created a New Category
Udgivet: 4.6.2021 -
S.8, Ep. 4 - Hitting the Jackpot By Reaching Out to New Stakeholders
Udgivet: 21.5.2021 -
S.8, Ep. 3 - How Segmentation Can Help You Revolutionize a Category
Udgivet: 7.5.2021 -
S.8, Ep. 2 - Want Our Top Advice For Creating A New Product Category?
Udgivet: 23.4.2021 -
S.8, Ep. 1 - Three Fascinating Reasons For Your Surprisingly Disappointing Results
Udgivet: 9.4.2021
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
