The Accidental Marketer Podcast
En podcast af Impact Planning Group
129 Episoder
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How Risk Creates Opportunity for Strategic Marketers
Udgivet: 20.1.2023 -
Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year
Udgivet: 12.12.2022 -
S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times
Udgivet: 1.12.2022 -
S.13. Ep.2 -Why Netflix Got Burned From Their Latest Price Hike
Udgivet: 28.9.2022 -
S.13, Ep. 1 - Strategies to Prosper in Inflationary Times
Udgivet: 9.9.2022 -
S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All
Udgivet: 9.9.2022 -
S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation
Udgivet: 25.8.2022 -
S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic
Udgivet: 30.7.2022 -
S.11, Ep. 6 - How To Scale a Platform
Udgivet: 19.7.2022 -
S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s?
Udgivet: 13.5.2022 -
S.11, Ep. 4 - How to Build Your Very Own B2B Platform Strategy
Udgivet: 22.4.2022 -
S.11, Ep. 3 - Should You Join a B2B Platform?
Udgivet: 5.4.2022 -
S.11, Ep. 2 - Participating In Your Industries Developing Ecosystems: Lead, Follow or Wait?
Udgivet: 7.3.2022 -
S.11, Ep. 1 - Why Knowing The Differences Between Ecosystems + Platforms Is Vital To Your B2B Org
Udgivet: 4.2.2022 -
S.10, Ep. 5 - When Can a B2B Price Like An Airline or a Hotel?
Udgivet: 24.1.2022 -
S.10, Ep. 4 - Does It Ever Make Sense to Give Away a Jet Engine for Free?
Udgivet: 7.1.2022 -
S.10, Ep. 3 - How To Get the Salesforce to Listen To Your Pricing Guidance
Udgivet: 10.12.2021 -
S.10, Ep. 2 - Why Being Half Blinded Will Sabotage Your Pricing Strategy
Udgivet: 12.11.2021 -
S.10, Ep. 1 - How to Avoid This Massive Pricing Sin Made in Business
Udgivet: 29.10.2021 -
S.9, Ep. 7 - Why Building Unique Value Props Is More Scientific Than You Think
Udgivet: 1.10.2021
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
