The Accidental Marketer Podcast
En podcast af Impact Planning Group
Kategorier:
118 Episoder
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S.7, Ep. 6 - How the Sugar Lobby Used Marketing to Make Fat the "Bad Guy"
Udgivet: 19.3.2021 -
S.7, Ep. 5 -Is This Emotional Campaign Slogan Really Why Trump Won in 2016?
Udgivet: 5.3.2021 -
S.7, Ep. 4 - Can You Learn Positive Lessons From This Convict's Egregious Pricing?
Udgivet: 19.2.2021 -
S.7, Ep. 3 -3 Potent Lessons Learned From a Health Tragedy
Udgivet: 5.2.2021 -
S.7, Ep. 2 - Can the Social Dilemma Teach Marketers Lessons?
Udgivet: 22.1.2021 -
S.7, Ep. 1 - Learning From a Business That Promotes Infidelity
Udgivet: 8.1.2021 -
S.6, Ep. 5 - Making a Reverse ROI Argument
Udgivet: 4.12.2020 -
S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?
Udgivet: 13.11.2020 -
S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?
Udgivet: 30.10.2020 -
S.6, Ep. 2 - How Can Marketing Prove It's Impact?
Udgivet: 16.10.2020 -
S.6, Ep.1 - How To Save Marketing From Budget Cuts
Udgivet: 2.10.2020 -
S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?
Udgivet: 17.9.2020 -
S5, Ep. 2 - Does Your Business Need a CDMO?
Udgivet: 3.8.2020 -
S5, Ep. 1 - Is "Virtual" As Good as "Live"?
Udgivet: 10.7.2020 -
S4, Ep. 9 - Trends That Shaped the Last Decade
Udgivet: 15.6.2020 -
S4, Ep. 8 - When Should You Commit Brand Heresy?
Udgivet: 19.5.2020 -
S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?
Udgivet: 1.5.2020 -
S4, Special Edition – The Impact of Coronavirus on B2Bs
Udgivet: 17.4.2020 -
S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?
Udgivet: 27.3.2020 -
S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience
Udgivet: 13.3.2020
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
