The Accidental Marketer Podcast
En podcast af Impact Planning Group
Kategorier:
118 Episoder
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S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company
Udgivet: 25.2.2020 -
S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?
Udgivet: 8.2.2020 -
S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches
Udgivet: 24.1.2020 -
S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power
Udgivet: 10.1.2020 -
S3, Ep. 10 - The Case of the Divergent Paths
Udgivet: 2.12.2019 -
S3, Ep. 9 The Case of the Dubious Management Fad (NPS)
Udgivet: 15.11.2019 -
S3 Ep.8 The Case of the 19th Century Content Marketer
Udgivet: 27.9.2019 -
S3 Ep.7 The Case of the Educated Gamble
Udgivet: 16.9.2019 -
S3, EP. 6 The Case of the Hidden Influencer
Udgivet: 30.8.2019 -
S3, Ep. 5: The Little Blue Pill That Could
Udgivet: 21.8.2019 -
S3, Ep.4: The Cold Case of the Cool Takeover
Udgivet: 3.8.2019 -
S3, Ep. 3: The Symbiotic Competitor
Udgivet: 22.7.2019 -
S3, Ep2: The Digital Chokepoint
Udgivet: 5.7.2019 -
S3, Ep.1: The Case of the One-Way Mirror
Udgivet: 21.6.2019 -
S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?
Udgivet: 3.4.2019 -
Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?
Udgivet: 15.3.2019 -
Season 2, Ep. 8: Should You Protect Your IP At All Costs?
Udgivet: 28.2.2019 -
Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?
Udgivet: 12.2.2019 -
Season 2 Ep.6: Is B2B Segmentation Impractical?
Udgivet: 25.1.2019 -
Season 2 Ep. 5: Why Do Companies Resist Change?
Udgivet: 10.1.2019
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.