The Accidental Marketer Podcast

En podcast af Impact Planning Group

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118 Episoder

  1. S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company

    Udgivet: 25.2.2020
  2. S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?

    Udgivet: 8.2.2020
  3. S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches

    Udgivet: 24.1.2020
  4. S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power

    Udgivet: 10.1.2020
  5. S3, Ep. 10 - The Case of the Divergent Paths

    Udgivet: 2.12.2019
  6. S3, Ep. 9 The Case of the Dubious Management Fad (NPS)

    Udgivet: 15.11.2019
  7. S3 Ep.8 The Case of the 19th Century Content Marketer

    Udgivet: 27.9.2019
  8. S3 Ep.7 The Case of the Educated Gamble

    Udgivet: 16.9.2019
  9. S3, EP. 6 The Case of the Hidden Influencer

    Udgivet: 30.8.2019
  10. S3, Ep. 5: The Little Blue Pill That Could

    Udgivet: 21.8.2019
  11. S3, Ep.4: The Cold Case of the Cool Takeover

    Udgivet: 3.8.2019
  12. S3, Ep. 3: The Symbiotic Competitor

    Udgivet: 22.7.2019
  13. S3, Ep2: The Digital Chokepoint

    Udgivet: 5.7.2019
  14. S3, Ep.1: The Case of the One-Way Mirror

    Udgivet: 21.6.2019
  15. S2, Ep. 10: Why Do Companies Think "Go Big or Go Home"?

    Udgivet: 3.4.2019
  16. Season 2, Ep. 9: Is Pricing Based on Customer Value Even Possible?

    Udgivet: 15.3.2019
  17. Season 2, Ep. 8: Should You Protect Your IP At All Costs?

    Udgivet: 28.2.2019
  18. Season 2, Ep.7: Does Targeting Reduce Your Chances For Growth?

    Udgivet: 12.2.2019
  19. Season 2 Ep.6: Is B2B Segmentation Impractical?

    Udgivet: 25.1.2019
  20. Season 2 Ep. 5: Why Do Companies Resist Change?

    Udgivet: 10.1.2019

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

Visit the podcast's native language site