The Accidental Marketer Podcast
En podcast af Impact Planning Group
Kategorier:
118 Episoder
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Season 2 Ep. 4: Do B2B Customers Lie to Companies?
Udgivet: 27.11.2018 -
Season 2 Ep. 3: Are the 4Ps Still Relevant?
Udgivet: 26.10.2018 -
Season 2 Ep. 2: Can't Marketing and Sales Just Get Along?
Udgivet: 16.10.2018 -
Season 2 Ep. 1 - Is SWOT Killing Your Business?
Udgivet: 25.9.2018 -
Book Chap. 10 -- How To Get The Price You Deserve
Udgivet: 31.7.2018 -
Book Chap. 9 -- Own the Mindspace You Want!
Udgivet: 31.7.2018 -
Book Chap. 8 - Differentiate and Thrive!
Udgivet: 31.7.2018 -
Book Chap. 7 - The Magnetic Effect of Focus
Udgivet: 31.7.2018 -
Book Chap. 6 - Measuring Your Uniqueness
Udgivet: 31.7.2018 -
Book Chapter 5 - Choosing Attractive Targets
Udgivet: 31.7.2018 -
Mystery Topic 3 - Why Don't Companies Differentiate?
Udgivet: 9.7.2018 -
Book Chap. 4 - Proactively Defining Your B2B Market
Udgivet: 9.7.2018 -
Mystery Topic 2 - B2B Social Media Influencers
Udgivet: 9.7.2018 -
Book Chap. 3 - How to Segment in B2B
Udgivet: 9.7.2018 -
Mystery Topic 1 -- Will AI "Eat" Strategic Marketing Jobs?
Udgivet: 2.7.2018 -
Book Chap. 2 - Finding B2B Customer Insight
Udgivet: 2.7.2018 -
Book Chap. 1 - Are You Talking to the Right Customers?
Udgivet: 20.6.2018 -
Intro - What Is an Accidental Marketer?
Udgivet: 20.6.2018
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
