The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
En podcast af The Agile Brand
693 Episoder
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#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia
Udgivet: 13.12.2024 -
#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour
Udgivet: 11.12.2024 -
#612: Shared understanding of business needs with Patty Soltis, Upwork
Udgivet: 9.12.2024 -
#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario
Udgivet: 6.12.2024 -
#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler
Udgivet: 4.12.2024 -
#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore
Udgivet: 2.12.2024 -
#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite
Udgivet: 29.11.2024 -
#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove
Udgivet: 27.11.2024 -
#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely
Udgivet: 25.11.2024 -
#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
Udgivet: 22.11.2024 -
#604: Creating a great post-purchase customer experience with Colleen Coulter, Route
Udgivet: 20.11.2024 -
#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace
Udgivet: 18.11.2024 -
#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica
Udgivet: 15.11.2024 -
#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics
Udgivet: 13.11.2024 -
#600: AI Agents in Marketing with Raj Rikhy, Microsoft
Udgivet: 11.11.2024 -
#599: Increasing AI literacy to improve outcomes with Jason Lapp, Beautiful.ai
Udgivet: 8.11.2024 -
#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount
Udgivet: 6.11.2024 -
#597: Engaging with Gen Z on retail with Teddy Solomon, Fizz
Udgivet: 4.11.2024 -
#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork
Udgivet: 1.11.2024 -
#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions
Udgivet: 30.10.2024
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
