The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
-
297. Unlock Your Non-Obvious Thinking with Rohit Bhargava
Udgivet: 15.6.2023 -
296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)
Udgivet: 12.6.2023 -
295. Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson
Udgivet: 9.6.2023 -
294. Understand Mapping: Mastering Choice Architecture in Business
Udgivet: 6.6.2023 -
293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell
Udgivet: 2.6.2023 -
292. Disney's Magic: Nostalgia & Novelty in a World of Wonder (Refreshed Episode)
Udgivet: 30.5.2023 -
291. The Secret Sauce of Effective Decision-Making with Sam Evans
Udgivet: 26.5.2023 -
290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity
Udgivet: 23.5.2023 -
289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences
Udgivet: 19.5.2023 -
288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode)
Udgivet: 16.5.2023 -
287. Unlocking the Microstress Mystery with Dr. Rob Cross
Udgivet: 12.5.2023 -
286. Beyond 'If Only': Maximizing the Benefits of Counterfactual Thinking (Refreshed Episode)
Udgivet: 9.5.2023 -
285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos
Udgivet: 5.5.2023 -
284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode)
Udgivet: 2.5.2023 -
283. Why Every Business Needs To Care About Personal Finances, with Merle van den Akker
Udgivet: 28.4.2023 -
282. Mental Accounting: Are You Doing It Right? (Refreshed Episode)
Udgivet: 25.4.2023 -
281. Outsmart Your Brain with Dan Willingham
Udgivet: 21.4.2023 -
280. Memory Biases: Don’t Forget To Listen! (Refreshed Episode)
Udgivet: 18.4.2023 -
279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield
Udgivet: 14.4.2023 -
278. How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode)
Udgivet: 11.4.2023
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
