The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
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277.The Human Experience with John Sills
Udgivet: 7.4.2023 -
276. Surprise! It’s Delightful (And Drives Loyalty) (Refreshed Episode)
Udgivet: 4.4.2023 -
275.The Illusion of Choice with Richard Shotton
Udgivet: 31.3.2023 -
274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode)
Udgivet: 28.3.2023 -
273. Mixed Signals: How Incentives Really Work, with Uri Gneezy
Udgivet: 24.3.2023 -
272. iNcentives: The “N” in Behavioral NUDGES (Refreshed Episode)
Udgivet: 21.3.2023 -
271. The Power of Scarcity with Mindy Weinstein
Udgivet: 17.3.2023 -
270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode)
Udgivet: 14.3.2023 -
269. Getting Along: How to Work with Anyone, featuring Harvard Business Review’s Amy Gallo
Udgivet: 10.3.2023 -
268: You Are Many Peoples’ “Them” – Fundamental Attribution Error
Udgivet: 7.3.2023 -
267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic
Udgivet: 3.3.2023 -
266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid?
Udgivet: 28.2.2023 -
265. Why You SHOULD Talk To Strangers with Dr. Nick Epley
Udgivet: 24.2.2023 -
264. Herding: Are You a Guppy? (Refreshed Episode)
Udgivet: 21.2.2023 -
263. Purpose: Design a Community and Change Your Life with Gina Bianchini
Udgivet: 17.2.2023 -
262. Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode)
Udgivet: 14.2.2023 -
261. Both/And Thinking with Dr. Wendy Smith
Udgivet: 10.2.2023 -
260. Confirmation Bias - I Knew It! (Refreshed Episode)
Udgivet: 7.2.2023 -
259. Cognitive Semiotics and Metaphors with Sarah Thompson
Udgivet: 3.2.2023 -
258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode)
Udgivet: 31.1.2023
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.