The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
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237. Solving Modern Problems with a Stone Age Brain
Udgivet: 18.11.2022 -
236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)
Udgivet: 15.11.2022 -
235. Great Brands Care About People, with Dr. Tessa Misiaszek
Udgivet: 11.11.2022 -
234. What is Value? (Refreshed Episode)
Udgivet: 8.11.2022 -
233. Wait…There’s a System 3? featuring Leigh Caldwell
Udgivet: 4.11.2022 -
232. Leveraging the Power of Prefactual Thinking (Refreshed Episode)
Udgivet: 1.11.2022 -
231. Branding That Means Business with Matt Johnson
Udgivet: 28.10.2022 -
230. How To Create a Brainy Brand (Refreshed Episode)
Udgivet: 25.10.2022 -
229. How Vulnerability Loops Make Team Communication More Effective
Udgivet: 21.10.2022 -
228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)
Udgivet: 18.10.2022 -
227. Quit: The Power of Knowing When to Walk Away, with Annie Duke
Udgivet: 14.10.2022 -
226. Change Management: It’s Still Not About the Cookie (Refreshed Episode)
Udgivet: 11.10.2022 -
225. What Your Employees Need and Can’t Tell You
Udgivet: 7.10.2022 -
224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode
Udgivet: 30.9.2022 -
223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode
Udgivet: 23.9.2022 -
222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew
Udgivet: 16.9.2022 -
221. How to Have Difficult Conversations About Race, with Kwame Christian
Udgivet: 9.9.2022 -
220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode
Udgivet: 2.9.2022 -
219. Using Behavioral Science in Marketing with Nancy Harhut
Udgivet: 26.8.2022 -
218. Do Nudges Work? with Michael Hallsworth
Udgivet: 19.8.2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
