The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
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217. Changing Health with the “EATS” Model and the Healthy Behavior Institute
Udgivet: 12.8.2022 -
216. Unity: Cialdini’s 7th Principle of Persuasion
Udgivet: 5.8.2022 -
215. Questionstorming at KIND / Mars with Beatrix Daros
Udgivet: 29.7.2022 -
214. The Power of Regret with Daniel Pink
Udgivet: 22.7.2022 -
213. Common Errors in Financial Decision Making with Dr. Chuck Howard
Udgivet: 15.7.2022 -
212. That Time I Went Viral… with Dr. Daniel Crosby
Udgivet: 8.7.2022 -
211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain
Udgivet: 1.7.2022 -
210. How Minds Change with David McRaney
Udgivet: 24.6.2022 -
209. Achieving Hyper-Performance with Dr. Agnis Stibe
Udgivet: 17.6.2022 -
208. Worxogo: The AI-Powered Nudge Coach with Anant Sood
Udgivet: 10.6.2022 -
207. Behavioral Bartending with Maker's Mark, featuring Greta Harper
Udgivet: 3.6.2022 -
206. Nudging for Good at Walmart with Sarah Wilson
Udgivet: 27.5.2022 -
205. Encouraging Kids’ Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon
Udgivet: 20.5.2022 -
204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science
Udgivet: 13.5.2022 -
203. Brainy Health Benefits of Nature, with Dr. Jay Maddock
Udgivet: 6.5.2022 -
202. Checking in with Dr. Marco Palma
Udgivet: 29.4.2022 -
201. Creating Content People Can’t Help But Engage With featuring Katelyn Bourgoin
Udgivet: 22.4.2022 -
200. A More Beautiful Question with Warren Berger
Udgivet: 15.4.2022 -
199. Brainy Tips for Ethical Influence with Brian Ahearn
Udgivet: 8.4.2022 -
198. Dunning-Kruger Effect: Behavioral Economics Foundations
Udgivet: 1.4.2022
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
