The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
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197. You Have More Influence Than You Think with Vanessa Bohns
Udgivet: 25.3.2022 -
196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney
Udgivet: 18.3.2022 -
195. Saving Peru’s Environment One Nudge At A Time with BE OEFA
Udgivet: 11.3.2022 -
194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail
Udgivet: 4.3.2022 -
193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses
Udgivet: 25.2.2022 -
192. AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal
Udgivet: 18.2.2022 -
191. Using Semiotics in Retail with Rachel Lawes
Udgivet: 11.2.2022 -
190. The Voltage Effect with John List
Udgivet: 4.2.2022 -
189. Influence Is Your Superpower with Yale’s Dr. Zoe Chance
Udgivet: 28.1.2022 -
188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen
Udgivet: 21.1.2022 -
187. Motivation and Incentives at Work with Kurt Nelson
Udgivet: 14.1.2022 -
186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach
Udgivet: 7.1.2022 -
185. How to Create Remarkable Experiences with Dan Gingiss
Udgivet: 31.12.2021 -
184. Best of The Brainy Business in 2021
Udgivet: 24.12.2021 -
183. The Power of Fast-Choice & Implicit Testing with CloudArmy’s Keith Ewart
Udgivet: 17.12.2021 -
182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson
Udgivet: 10.12.2021 -
181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks
Udgivet: 3.12.2021 -
180. Unboxing Videos: Why Do They Work?
Udgivet: 26.11.2021 -
179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode
Udgivet: 19.11.2021 -
178. The Power of Us with Dr. Dominic Packer
Udgivet: 12.11.2021
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
