The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
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97. Peak-End Rule: Why Averages Don’t Always Matter (A Behavioral Economics Foundations Episode)
Udgivet: 24.4.2020 -
96. How to Make it Easy to Do Business With You With Nikki Rausch
Udgivet: 17.4.2020 -
95. Hate Being on Camera? Understand Your Brain’s Biases To Change Your Mind
Udgivet: 10.4.2020 -
94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd
Udgivet: 3.4.2020 -
93. Normalcy Bias: Why We Love To Know What’s Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode)
Udgivet: 27.3.2020 -
92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)
Udgivet: 20.3.2020 -
91. Coronavirus and How the Human Brain Responds to Pandemics
Udgivet: 13.3.2020 -
90. Habit Weekly: A Discussion With Creator Samuel Salzer
Udgivet: 6.3.2020 -
89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)
Udgivet: 28.2.2020 -
88. Marketing to Mindstates: A Discussion With Author, Will Leach
Udgivet: 21.2.2020 -
87. Social Proof: How to Use Herding to Boost Engagement and Sales
Udgivet: 14.2.2020 -
86. Peloton: A Behavioral Economics Analysis
Udgivet: 7.2.2020 -
85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele
Udgivet: 31.1.2020 -
84. How to Stack and Bundle Products and Services So They Are Most Appealing to Potential Customers
Udgivet: 24.1.2020 -
83. How to Organize Your Brain with Behavioral Economics
Udgivet: 17.1.2020 -
82. The Best Content from the Brainy Business in 2019
Udgivet: 10.1.2020 -
81. How to Finally Change Your Behavior (So it Sticks)
Udgivet: 3.1.2020 -
80. Celebrate! It’s more important than you think
Udgivet: 27.12.2019 -
79. Why Our Brains Love Nostalgia & Traditions (And How To Incorporate Them Into Your Business Strategy)
Udgivet: 20.12.2019 -
78. How to Become Indistractible, Interview With Author Nir Eyal
Udgivet: 13.12.2019
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.