The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
-
77. How to Raise Your Prices
Udgivet: 6.12.2019 -
76. The Brainy Benefits of Gratitude
Udgivet: 29.11.2019 -
75. The Littery - Interview with CEO Michael Manniche
Udgivet: 22.11.2019 -
74. Time Pressure: A Behavioral Economics Foundations Episode
Udgivet: 15.11.2019 -
73. Starbucks: A Behavioral Economics Analysis
Udgivet: 8.11.2019 -
72. Friction - What It Is And How To Reduce It, with Roger Dooley
Udgivet: 1.11.2019 -
71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations
Udgivet: 25.10.2019 -
70. How to Set, Achieve & Exceed Brainy Goals
Udgivet: 18.10.2019 -
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
Udgivet: 11.10.2019 -
68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)
Udgivet: 4.10.2019 -
67. How to Get (and Stay) Motivated
Udgivet: 27.9.2019 -
66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch
Udgivet: 19.9.2019 -
65. Can Behavioral Economics Increase Savings?
Udgivet: 13.9.2019 -
64. How To Make Concepts Tangible
Udgivet: 6.9.2019 -
63. How To Set Up Your Own Experiments
Udgivet: 30.8.2019 -
62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode
Udgivet: 23.8.2019 -
61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else
Udgivet: 16.8.2019 -
60. Surprise and Delight
Udgivet: 9.8.2019 -
59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode
Udgivet: 2.8.2019 -
58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
Udgivet: 26.7.2019
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
