The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
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57. 5 Things Your Business Must Learn from NASA
Udgivet: 19.7.2019 -
56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode
Udgivet: 12.7.2019 -
55. Special Anniversary Episode: Celebrating the First Year of the Podcast
Udgivet: 5.7.2019 -
54. Biases Toward Novelty and Stories
Udgivet: 28.6.2019 -
53. An Overview of Lazy Brain Biases
Udgivet: 21.6.2019 -
52. Biases - Math is Hard
Udgivet: 14.6.2019 -
51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode
Udgivet: 7.6.2019 -
50. Selective Attention Biases
Udgivet: 31.5.2019 -
49. Present Versus Future Biases
Udgivet: 24.5.2019 -
48. An Overview of Memory Biases
Udgivet: 17.5.2019 -
47. A Behavioral Economics Analysis of Costco
Udgivet: 10.5.2019 -
46. Biases Toward Others – Including Groups
Udgivet: 3.5.2019 -
45. Overview of Personal Biases
Udgivet: 26.4.2019 -
44. Rebrand, Refresh or Reinforce?
Udgivet: 19.4.2019 -
43. A Guide for You to Create a Brainy Brand
Udgivet: 12.4.2019 -
42. Apple Card: A Behavioral Economics Analysis
Udgivet: 5.4.2019 -
41. Structuring Complex Choices: The "S" in NUDGES
Udgivet: 29.3.2019 -
40. Give Feedback: The "G" in NUDGES
Udgivet: 22.3.2019 -
39. Expect Error: The "E" in NUDGES
Udgivet: 15.3.2019 -
38. Defaults: The "D" in NUDGES
Udgivet: 8.3.2019
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.