The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
En podcast af Melina Palmer
497 Episoder
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17. Unlocking the Power of Numbers
Udgivet: 12.10.2018 -
16. Framing: How You Say Things Matter More Than What You're Saying
Udgivet: 5.10.2018 -
15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood
Udgivet: 28.9.2018 -
14. Scarcity: Why We Think Less Available Means More Value
Udgivet: 21.9.2018 -
13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More
Udgivet: 14.9.2018 -
12. Relativity: The Brain Can't Value One-Off Items
Udgivet: 7.9.2018 -
11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%
Udgivet: 31.8.2018 -
10. On Air Strategy Planning Session with Mariel Court
Udgivet: 24.8.2018 -
9. Loss Aversion: Why Getting New Stuff Is Not The Same
Udgivet: 17.8.2018 -
8. What is Value?
Udgivet: 10.8.2018 -
7. Change Management (It’s Still Not About The Cookie)
Udgivet: 3.8.2018 -
6. How To Sell From The Stage
Udgivet: 27.7.2018 -
5. The Truth About Pricing
Udgivet: 20.7.2018 -
4. Questions or Answers
Udgivet: 13.7.2018 -
3. Do Lead Magnets Work and Do You Need One?
Udgivet: 6.7.2018 -
2. The Top 5 Wording Mistakes Businesses Make
Udgivet: 6.7.2018 -
1. Unlocking The Secrets Of The Brain
Udgivet: 5.7.2018
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
