This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
En podcast af Joe Pulizzi & Robert Rose - Fredage
476 Episoder
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When SPACs Attack (256)
Udgivet: 29.1.2021 -
The Content War for Creators Has Begun (255)
Udgivet: 22.1.2021 -
Social Media Is the Dread Pirate Roberts of Marketing (254)
Udgivet: 15.1.2021 -
Content Acquisitions Go Parabolic (253)
Udgivet: 8.1.2021 -
252: Inside This Old Marketing [Bonus Takeover Episode]
Udgivet: 17.12.2020 -
251: KFC Content Is Better than a Bucket of Chicken
Udgivet: 11.12.2020 -
250: Thanksgiving Episode & A Trick Moment for Brands
Udgivet: 26.11.2020 -
249: Beyonce, New York Times and Morning Brew (Oh my!)
Udgivet: 12.11.2020 -
248: The Greatest Marketing Predictions Episode Ever (2021 version)
Udgivet: 29.10.2020 -
247: Why Netflix Would Buy AMC (and why that's important)
Udgivet: 15.10.2020 -
246: The Future of Content Marketing, TikTok and Football
Udgivet: 1.10.2020 -
245: Why the TikTok Deal Will Absolutely Happen
Udgivet: 17.9.2020 -
244: Facebook Cleans Up Political Ads...But that's Not the Problem
Udgivet: 3.9.2020 -
243: Rented Land and Native Advertising Disaster
Udgivet: 20.8.2020 -
242: TikTok, the Nike Ad and Surprising Acquisitions
Udgivet: 6.8.2020 -
241: Double Down or Diversify? That Is the Question
Udgivet: 23.7.2020 -
240: Social Media Is Out to Destroy Us
Udgivet: 9.7.2020 -
239: Who's Going to Be the Netflix of Business Content?
Udgivet: 25.6.2020 -
238: Is Your Social Media Your Property?
Udgivet: 11.6.2020 -
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
Udgivet: 28.5.2020
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.