This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
En podcast af Joe Pulizzi & Robert Rose - Fredage
476 Episoder
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236: The Media Business Killed Itself
Udgivet: 14.5.2020 -
235: Prepare for a Turnaround with these Marketing Tips
Udgivet: 1.5.2020 -
234: Why Invest in Marketing Now (Before It's Too Late)
Udgivet: 16.4.2020 -
233: Can Media Companies Survive Coronavirus?
Udgivet: 3.4.2020 -
232: What Marketers Need to Do During Lockdown [SPECIAL EPISODE]
Udgivet: 27.3.2020 -
231: Making Sense of a Crazy Week...plus Could Apple Buy Disney?
Udgivet: 20.3.2020 -
230: Marketing at a Social Distance [SPECIAL EPISODE]
Udgivet: 13.3.2020 -
229: Salesforce, Mailchimp Buy Media Properties
Udgivet: 9.3.2020 -
228: The Real Story Behind Facebook's Fact-Checking Plan
Udgivet: 24.2.2020 -
227: Ranking the Best & Worst Super Bowl Ads of 2020
Udgivet: 10.2.2020 -
226: Content Jobs Among Biggest Growth Area Per World Economic Forum
Udgivet: 28.1.2020 -
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
Udgivet: 13.1.2020 -
224: 8 Big Content Marketing Predictions for 2020
Udgivet: 30.12.2019 -
223: Can Marketers Learn Anything from the Peloton Fiasco?
Udgivet: 16.12.2019 -
222: Our Biggest Failures BONUS Episode + Even More Failures
Udgivet: 25.11.2019 -
221: Marketing Always Works (If You Leave Out Certain Data)
Udgivet: 18.11.2019 -
220: Twitter's Move Away from Political Ads a PR Stunt
Udgivet: 4.11.2019 -
219: Will New Regulations Help or Hurt Your Content Creation?
Udgivet: 21.10.2019 -
218: Is the Death of Advertising Upon Us?
Udgivet: 7.10.2019 -
217: How to Launch a Show Network the Right (and Wrong) Way
Udgivet: 23.9.2019
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.