This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
En podcast af Joe Pulizzi & Robert Rose - Fredage
476 Episoder
-
PNR 176: A&E Creates Content Blueprint for Brands
Udgivet: 27.3.2017 -
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
Udgivet: 20.3.2017 -
PNR 174: It Doesn't Matter If You Call it Content Marketing
Udgivet: 13.3.2017 -
PNR 173: MarTech Industry Needs to Team Up Against FANG
Udgivet: 6.3.2017 -
PNR 172: Fake News Creates Huge Opportunity for Branded Content
Udgivet: 27.2.2017 -
PNR 171: Apple and Amazon Race to Content Dominance
Udgivet: 20.2.2017 -
PNR 170: Medium Picked the Wrong Business Model
Udgivet: 14.2.2017 -
PNR 169: Could Snapchat Be the Next Myspace?
Udgivet: 7.2.2017 -
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
Udgivet: 30.1.2017 -
PNR 167: The Battle for Custom Content
Udgivet: 23.1.2017 -
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
Udgivet: 16.1.2017 -
PNR 165: This Is the Year Agencies Buy Media Companies
Udgivet: 10.1.2017 -
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
Udgivet: 2.1.2017 -
PNR 163: Google, Facebook to Purchase Content in 2017
Udgivet: 27.12.2016 -
PNR 162: Fake News and Why It Spells Opportunity for Brands
Udgivet: 20.12.2016 -
PNR 161: Is It Content Marketing or Sales Collateral?
Udgivet: 13.12.2016 -
PNR 160: The Business Case for Content Marketing as PR
Udgivet: 6.12.2016 -
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
Udgivet: 29.11.2016 -
PNR 158: What Does Fake News Mean for Content Marketing?
Udgivet: 21.11.2016 -
PNR 157: WordPress and Medium Begin Turf War for Owned Media
Udgivet: 14.11.2016
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.