Behind the Scenes: Consumer Product Marketing
En podcast af Meredith Davis, Sharebird
17 Episoder
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A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike
Udgivet: 17.3.2022 -
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
Udgivet: 10.3.2022 -
Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake
Udgivet: 24.2.2022 -
Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo
Udgivet: 17.2.2022 -
The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid
Udgivet: 10.2.2022 -
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
Udgivet: 3.2.2022 -
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
Udgivet: 10.5.2021 -
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
Udgivet: 3.5.2021 -
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
Udgivet: 26.4.2021 -
Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor
Udgivet: 19.4.2021 -
Fertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven Clinic
Udgivet: 12.4.2021 -
Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase
Udgivet: 5.4.2021 -
Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe
Udgivet: 29.3.2021 -
Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+
Udgivet: 22.3.2021 -
The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber
Udgivet: 15.3.2021 -
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
Udgivet: 8.3.2021 -
Welcome to BTS: Consumer Product Marketing
Udgivet: 22.2.2021
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
