The Accidental Marketer Podcast
En podcast af Impact Planning Group
129 Episoder
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How to Raise Prices After a Tariff—Without Losing Your Customers
Udgivet: 25.4.2025 -
AI and the Benefits Ladder: Getting to What Customers Really Want
Udgivet: 3.4.2025 -
AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
Udgivet: 27.3.2025 -
AI for Execution: How Marketers Can Finally Escape the Execution Trap
Udgivet: 13.3.2025 -
The Strategy Shortcut You’re Probably Overlooking
Udgivet: 26.2.2025 -
AI in Strategic Analysis: Combining Technology with Expertise
Udgivet: 11.2.2025 -
How AI Supercharges Wargaming for Strategic Planning
Udgivet: 27.1.2025 -
Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond
Udgivet: 16.1.2025 -
Trends and Technologies Shaping 2024 and Beyond
Udgivet: 23.12.2024 -
AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity?
Udgivet: 13.12.2024 -
Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Udgivet: 21.11.2024 -
Breaking Free from the Annual Planning Cycle
Udgivet: 25.10.2024 -
Leveraging AI to Transform Strategic Planning
Udgivet: 24.9.2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Udgivet: 7.9.2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Udgivet: 16.8.2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Udgivet: 2.8.2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Udgivet: 18.7.2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Udgivet: 6.6.2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Udgivet: 20.5.2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Udgivet: 7.5.2024
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
