The Accidental Marketer Podcast
En podcast af Impact Planning Group
Kategorier:
118 Episoder
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Breaking Free from the Annual Planning Cycle
Udgivet: 25.10.2024 -
Leveraging AI to Transform Strategic Planning
Udgivet: 24.9.2024 -
Market Shaping: Strategies for Redefining Your Competitive Landscape
Udgivet: 7.9.2024 -
What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
Udgivet: 16.8.2024 -
How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
Udgivet: 2.8.2024 -
Leveraging AI in Strategic Marketing: Insights and Innovations
Udgivet: 18.7.2024 -
Boost Your Business Strategy with the Magic of Predictive Tools
Udgivet: 6.6.2024 -
Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
Udgivet: 20.5.2024 -
Is Your Business the only B2B Immune to Ozempic’s Impact?
Udgivet: 7.5.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)
Udgivet: 19.4.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)
Udgivet: 7.3.2024 -
What B2B's Can Learn from This Year's Best Super Bowl Ads
Udgivet: 23.2.2024 -
Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)
Udgivet: 8.2.2024 -
What B2Bs Can Learn From 2023’s Top Marketing Stories
Udgivet: 25.1.2024 -
How to Prepare for When Innovation is Actually Slower Than Expected
Udgivet: 11.1.2024 -
B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon
Udgivet: 17.11.2023 -
Claritin's Allergy Crusade: A Breath of Fresh Marketing
Udgivet: 16.10.2023 -
The Different “Flavors” of Marketing Part 3
Udgivet: 18.9.2023 -
Value Amplified: AI's Role in Supercharging Customer Offerings
Udgivet: 11.8.2023 -
The Different “Flavors” of Marketing Part 2
Udgivet: 21.7.2023
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
