Product: Knowledge
En podcast af Graphos Inc.
36 Episoder
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Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett
Udgivet: 4.3.2025 -
Making Customers Say, “I Need That” – The Art of Irresistible Products
Udgivet: 18.10.2024 -
Cracking the Conversion Code for your Product, with Chris Smith
Udgivet: 14.6.2022 -
Getting to “Aha!” in Product Validation, with Darshan Mehta
Udgivet: 23.3.2022 -
Pricing a Product for Long-Term Profit, with Dan Balcauski
Udgivet: 9.2.2022 -
The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard
Udgivet: 6.1.2022 -
Selling Products After Facebook with Maureen Mwangi
Udgivet: 29.11.2021 -
When Your Product Needs a Breakthrough, with Margie Agin
Udgivet: 19.10.2021 -
Explosive Product Launches, with Spin Jammer & SearBQ Creator Michael Sandeen
Udgivet: 14.6.2021 -
Product Branding Straight from the Heart, with Emily Soccorsy & Justin Foster
Udgivet: 13.4.2021 -
Pricing Your Product for Sales and Growth, with Ajit Ghuman
Udgivet: 18.1.2021 -
Solving Product Gaps to Ignite Growth, with Author Étienne Garbugli
Udgivet: 14.12.2020 -
Do You Need to Patent Your Product? with IP Strategist Trevor Prentice
Udgivet: 16.11.2020 -
Positioning an Innovative New Product While Minimizing Risk with April Dunford
Udgivet: 13.10.2020 -
The Secret “Buy Button” in Your Customer’s Brain, with Neuromarketer Patrick Renvoisé
Udgivet: 14.9.2020 -
5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt
Udgivet: 17.8.2020 -
Why Should I Choose Your Product? with Author Ian Chamandy
Udgivet: 24.3.2020 -
Creating a Product for a New Market, with Samuel Greene of ZOOM
Udgivet: 27.2.2020 -
How to Rock Your Product’s Kickstarter with Jackson Cunningham
Udgivet: 4.2.2020 -
Creating an Unforgettable Brand Name for Your Product with Author Jeremy Miller
Udgivet: 23.1.2020
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today. Whether you're: An entrepreneur preparing to launch your first product A CMO looking to optimize your go-to-market strategy A product leader expanding into new markets Or simply fascinated by what makes some products soar while others flop You'll discover proven frameworks, real-world case studies, and expert perspectives on: • Product validation and market research • Pricing strategies that maximize long-term profit • Building memorable brands that connect with customers • Converting browsers into loyal buyers • Scaling your product business efficiently No fluff, no generic advice — just candid conversations and battle-tested strategies from people who've been in your shoes and succeeded. Join Laurier every episode for insights that will help you transform your product from idea to market success. Available wherever you get your podcasts and now on YouTube.
