How I Made it in Marketing
En podcast af Daniel Burstein
143 Episoder
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Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143)
Udgivet: 24.6.2025 -
Brand Builder: Be human first – people drive brands (podcast episode #142)
Udgivet: 19.6.2025 -
Marketing for Business Services: When the world changed, so did we (episode #141)
Udgivet: 10.6.2025 -
Marketing & Communications: It’s important to ‘take a beat’ (podcast episode #140)
Udgivet: 2.6.2025 -
Influencer Marketing: Focus on one thing (episode #139)
Udgivet: 22.5.2025 -
Creative Marketing Leadership: Strike a balance between management and production (podcast episode #138)
Udgivet: 15.5.2025 -
Authentic Brand Transformation: To build a brand that lasts, consider rebranding a team sport (episode #137)
Udgivet: 8.5.2025 -
Cybersecurity Marketing: You don’t need to scare people to sell them security (episode #136)
Udgivet: 1.5.2025 -
DTC Ecommerce Digital Marketing: Sell outcomes, not products (episode #135)
Udgivet: 22.4.2025 -
Security Marketing: Customers will tell you how to market to them if you ask them (episode #134)
Udgivet: 17.4.2025 -
Analytics: Driving business value matters more than perfect models (episode #133)
Udgivet: 10.4.2025 -
DTC Ecommerce: Your worst friend is still better than your best marketing (episode #132)
Udgivet: 8.4.2025 -
Premium Consumer Goods & Luxury Retail: Happy makes money (episode #131)
Udgivet: 1.4.2025 -
Marketing Campaigns: Lose the brand ego and lean into humility (episode #130)
Udgivet: 25.3.2025 -
Creative Social Media Marketing: When to break the rules (episode #129)
Udgivet: 13.3.2025 -
Business Strategy: How to win in a crowded market by serving your customer’s customer (episode #128)
Udgivet: 4.3.2025 -
Marketing Strategy for Media: Listen first, sell second (podcast episode #127)
Udgivet: 20.2.2025 -
Integrated Marketing: Brands are built by how you show up every day (podcast episode #126)
Udgivet: 14.2.2025 -
Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (episode #125)
Udgivet: 6.2.2025 -
Hands-on Leadership: Stay a ‘Player-Coach’ as long as you can (episode #124)
Udgivet: 23.1.2025
Marketers are the artisans of commerce. Our palette is ideas. We ply our craft to facilitate choice. To empower every person creating value in the world – sharing their inventions, their service, their good works. And ultimately, to keep a society built on choice functioning.But also…This is one of the most fun, wildly creative, never-grow-up, 99% boring meetings followed by 1% of sheer creative brilliance, funny-yet-frustrating-yet-fruitful career choices you can make.Let’s explore the dichotomy.In this podcast, Daniel Burstein of MarketingSherpa dives deep into marketers’ and entrepreneurs’ careers to inspire your next great campaign, give you strategies for winning approval on your ideas, and help you navigate the trickiest decisions in your career. The curious, comprehensive style of these interviews allows marketing and business leaders to do what they do best – express themselves to communicate a key lesson.Listen in as we probe marketing leaders about how they crafted campaigns, built their careers, and what they learned along the way. We’ll get deep, we’ll wring insights form our guests to help you, and we’ll have fun doing it.This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher online course (https://meclabs.com/course/).
